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<br />~ <br />'I <br />I <br />I <br />I <br />I I <br />I <br />I <br />I <br />\ <br />I <br />I <br />I <br />I <br />I <br />I <br />I ] <br />I <br />I <br /> <br />ensure that the current participating counties feel justified in continuing to support the program, <br />some periodic educational effort is necessary, Typically, most of the public relations efforts are <br />directed toward individuals and groups visiting the radar sites and our remote aircraft locations, <br />School classes account for some of the group visitations, During the season, the meteorologist <br />tapes a daily short radio segment for the Noon Farm Show on KBUF Radio, Its host, Lory Miller <br />occasionally talks about general weather topics of interest as well as the short-term daily severe <br />storm outlook. However, most often, it is left exclusively to the meteorologist to determine what <br />is said on the tape, having no input from Ms Miller, Co-operatives and service organizations ask <br />both the meteorologist and pilots to speak at regularly scheduled meetings or occasionally at <br />annual meetings. <br /> <br />A considerable amount of data are put onto the Internet such as weekly newsletters, <br />statistical information, radar data during storm periods and links to other weather information. As <br />the program has grown over the years, the public relations aspect also has grown, Good public <br />relations need to be continuous and planned, There is no substitute for informing customers and <br />should not be overlooked. <br /> <br />23 <br />