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<br />CHANGING TIMES <br />EIDDl <br /> <br />INDUSTRIAL WATER USE <br />Coors BrcII'cry Charts its OIl'Il COllrsC <br />B\ CF\n:swil <br /> <br /> <br />ucrior'1:oCJ1r."i.., enCoors8.!>...'t",'-"'cn"(l..;ct,;.;ssol"ie"'1r <br />Ilf 'le':,,"f' on ifDurx!w01e' son~iiS 11Ct AC10ipr (0)'5 <br />pronOI.J'Xed 'per-eo (or Dre'..rn~ ...orer. ~ilar trunSlL'~eS ,,~o me'e ,"O~ L.lA/lJ K'!;'- <br />re...r of bf'er ecr:h ,..ea' DI'ect(J' 0: Nv,er 'lesou'(e~ -I, 1 Pee Estere, ,'.e, ,oq,.,e: <br />~'center)'.1{]r"iger 0: \/',C1er ~esomces QoemtJOns 3f (PI.'t 50 ,!,1emlx". M,,:' <br />Coo. " let!' md t.~(jruJf!i" ,,! 'Iv',;'''' Resou"tes Develor;l"rle'" ';er 'illugn Ol-erst'" 'hf' <br />:omP,It'1y <"'(O"l've p.:Jf7':' o( 1~ >d ....'~,~, reI our~es <br /> <br />Indu5lr\' nl'c('""- <br />sllated ..Oint" <If <br />Culorado'., flr"l <br />Uln:r.,lOl1<, of water <1" <br />nUm'rs slllln'd 11Igh- <br />mOllntOlm ..ITl'Jl1h for ? <br />gold .md o[ha pn'. <br />fl~Jth mel,ll... ]n lhe .L <br />('arl\" \'C;lr~, wlltWlll <br />fl'gl,'n;!! <Jr lllul1ldp;d <br />W;IIl'T dt'hnTY "'Y"lt'llh. <br />In.lm {If(h~',,la1(':...ftr'l <br />manufacmring ;IIlJ <br />mimng companl~'" 11<Id <br />III pfUnde lhelr own <br />\\ all'r "upp[il'" [rom <br />grounJw,llcr \\ ,'Ib ,lr dlv.:r"llln., of river <br />\LHl'r. Tod.IY. ,1'0 mdu"ln ha.. ,'xp,lmkd <br />and dn..:rSlfil-J. d m,IJMlIy uf tht, ..Iah';" <br />indu"lrie.. no\\ rdv ,'n \\.It~'r ihat now<, <br />from a lTlumcip'lllJp Prcwnlly, there arc <br />,mly a fe\\ OJmp.llllt'.. 1Il lh~' "tale lhat <br />control all dSlwCh of Ih,'lf ,'\\'n watn <br />resource mdndgcml'fi\ e,l(lr.. I.. pn.: <br />In ,m old l.:mncn JU,,1 l'Jst of <br />downlown C"ldcn. AJ,'[ph Co~'r.. <br />helped found lhe c;"lden Brt'\\'e~' 111 <br />IHi,3, Coor.. h.ld Jh,',Wl'fl'd numerou.. <br />~roundw;llcr ..pr1l1~" nanklng 5,'uth <br />T,lb1.- \1,'untall1 Ihal h(' Jl'dared ~r~'r- <br />feCI for brcwlllj.": waltT~ B\ I~l'll'. lhb <br />..mdll compal1\ Occlm.: C"l'r" Bre\H'n. <br />producin~ ..nnu' 3,';(\(.' barrd" l,f beer <br />,mnu,llk Tod,l\ lhe:- fir... ingredlt'fi\ in <br />Coop" b,'cr b ..llll gwundw':l\l'T from <br />do::ens t,f .,halh,\\ "pnng.. l.'caled ,m <br />Cll,lrs' pwpnt\ 111 Clt',1f Crt'ck \.all~'\ <br /> <br />8 <br /> <br />Currt'lHly lhe 1.If~e..1 he:-("f prlldudll'n <br />fauhl\ of IL.. kind In lhl' world. COOT.. <br />G"lJ,'n f,Kilny prodUCt'" more Ihdll 22 <br />Im]ll,m h.:Hrds "f becr allnu.llh - all <br />hrnl.:J with R"..kv \lountam w.ller <br />In ih early \.car... Coor.. wa.. a <br />r.'ginnal hrewer\' dhlribulmg to lh... <br />rmmng !lm'n., .mJ C1ll6 "f \\\.omm~, <br />C"I<'Tadl', nen ~,m Fr,ll1ci<,co Then <br />l-amc Prohibiu,ln <br />On" of Iht' flf<,[ <,t.lle" 10 go dry <br />C,llorado enJ.Lled Prohlbllllln m IlHo <br />l)nly h,llf Ihe brewenc.. In eXI~lelll:e pnt'r <br />to Pwhiblllon would etn"Tge "till 1n(.lCt. <br />Allh'lUgh the on~ln.ll :\di)lph Coors <br />w,luld nt'\Tr 1i\T to;,ec lbt'nd, dunn~ rhe <br />]8 \T,lr" umil Prohibition \\,b repedleJ III <br />PH3, the cump.ll1\. ~urn\Td b\' manuf,K- <br />luring CH'TYthmg from n~lll..llcl-,h,lh..: <br />bt.'l'f. 10 nulted nulk ,md cerami":" <br />The p'-...t-\\J.r vear.. \\t're .:J penoo (,f <br /> <br />. <br /> <br />gfowdl for COlH~ a., <br />lhe ("(Imp,my l'XpJ.nd- <br />~'d llllll II st.lte~, Then <br />In lhe ear]~' 11.)111<;. <br />Cl,I,'r.ldl' W.h ..Irud, <br />h~' .I ..e\l're multi-year <br />droughl. :\ critical <br />penlld. it \\a~ .It thl~ <br />Ullll' lbal till' comp.lm <br />Oc~an III ftll1~' reali=c <br />th.. lllnllallolh on II' <br /> <br />\\.l1ern"....lurce.. <br />Tnday, Coor.. tJ.ke.. <br />pJ.mnlllg f,'r drou~ht <br />n'n '..rillllsly: Ci\lc~ <br />(If !'ann.. em d..crea..~' <br />theIr w.:ller use "llb~IJ.n\lal1y h~ en;lCtlllg <br />\\J.!enn~ re<,trKltllll.. or IJ.lI'l\\lllg fidd.. <br />But for C,'or... Il,' \\.lIer 11"Ix'l'f <br />Lndl'f the ~liJdance llf Bill Cpors, <br />Coor." en~lnt'cr.. ..penl Iht' t'n~tling <br />JC('.:Jde.. looklllg 10 en..urc Ih.lt the bfew- <br />en \\'llTid hJ.\e tilt' n~'cc"san' Lmd J.ml <br />\'<\ler 10 ~rn\\ alld e'pand. <br />Imualh-.thn (on,'enlr.ul,d on ;I.-quir- <br />ing ,I\'aibble pWpal\ 111 the (,Hl' l,f lht' <br />Clear Creek \'alln, ,b far \\~'"t a~ thl' tlld <br />hl;.IOr\C hrt'\\lllg ~lle dnd CJ.o;.l to 1-70. <br />Cl'or." .11"'0 bq:an 10 J.ggre.....l\eh buy <br />wall'f nght<;.. pnnurik from lo.-al ,lgncul- <br />turdl irri~,Uil'l1 diiCh....., "earching wesl <br />up Cle.n Cr,'ck cam.on, J.nd ':1'- far ea..t <br />ao;. Ad.1m" COUn!\ Tn.lll!: W .Il'qulre Iht' <br />most ".cOlor ngh~ p<'.."ib]e, lhe compJ.m' <br />purcha"-Cd C'lntwlling imcrl'~lo;. III IWt' <br />dllch (('mpames. the R,xk\' \I,'untalll <br />Water C,'mpan\" ,md the \\..mnamJ.ker <br /> <br />COLORADO ~OUNDATION FDI'< W....TE:R EDUCATION <br />