<br />CHANGING TIMES
<br />EIDDl
<br />
<br />INDUSTRIAL WATER USE
<br />Coors BrcII'cry Charts its OIl'Il COllrsC
<br />B\ CF\n:swil
<br />
<br />
<br />ucrior'1:oCJ1r."i.., enCoors8.!>...'t",'-"'cn"(l..;ct,;.;ssol"ie"'1r
<br />Ilf 'le':,,"f' on ifDurx!w01e' son~iiS 11Ct AC10ipr (0)'5
<br />pronOI.J'Xed 'per-eo (or Dre'..rn~ ...orer. ~ilar trunSlL'~eS ,,~o me'e ,"O~ L.lA/lJ K'!;'-
<br />re...r of bf'er ecr:h ,..ea' DI'ect(J' 0: Nv,er 'lesou'(e~ -I, 1 Pee Estere, ,'.e, ,oq,.,e:
<br />~'center)'.1{]r"iger 0: \/',C1er ~esomces QoemtJOns 3f (PI.'t 50 ,!,1emlx". M,,:'
<br />Coo. " let!' md t.~(jruJf!i" ,,! 'Iv',;'''' Resou"tes Develor;l"rle'" ';er 'illugn Ol-erst'" 'hf'
<br />:omP,It'1y <"'(O"l've p.:Jf7':' o( 1~ >d ....'~,~, reI our~es
<br />
<br />Indu5lr\' nl'c('""-
<br />sllated ..Oint" <If
<br />Culorado'., flr"l
<br />Uln:r.,lOl1<, of water <1"
<br />nUm'rs slllln'd 11Igh-
<br />mOllntOlm ..ITl'Jl1h for ?
<br />gold .md o[ha pn'.
<br />fl~Jth mel,ll... ]n lhe .L
<br />('arl\" \'C;lr~, wlltWlll
<br />fl'gl,'n;!! <Jr lllul1ldp;d
<br />W;IIl'T dt'hnTY "'Y"lt'llh.
<br />In.lm {If(h~',,la1(':...ftr'l
<br />manufacmring ;IIlJ
<br />mimng companl~'" 11<Id
<br />III pfUnde lhelr own
<br />\\ all'r "upp[il'" [rom
<br />grounJw,llcr \\ ,'Ib ,lr dlv.:r"llln., of river
<br />\LHl'r. Tod.IY. ,1'0 mdu"ln ha.. ,'xp,lmkd
<br />and dn..:rSlfil-J. d m,IJMlIy uf tht, ..Iah';"
<br />indu"lrie.. no\\ rdv ,'n \\.It~'r ihat now<,
<br />from a lTlumcip'lllJp Prcwnlly, there arc
<br />,mly a fe\\ OJmp.llllt'.. 1Il lh~' "tale lhat
<br />control all dSlwCh of Ih,'lf ,'\\'n watn
<br />resource mdndgcml'fi\ e,l(lr.. I.. pn.:
<br />In ,m old l.:mncn JU,,1 l'Jst of
<br />downlown C"ldcn. AJ,'[ph Co~'r..
<br />helped found lhe c;"lden Brt'\\'e~' 111
<br />IHi,3, Coor.. h.ld Jh,',Wl'fl'd numerou..
<br />~roundw;llcr ..pr1l1~" nanklng 5,'uth
<br />T,lb1.- \1,'untall1 Ihal h(' Jl'dared ~r~'r-
<br />feCI for brcwlllj.": waltT~ B\ I~l'll'. lhb
<br />..mdll compal1\ Occlm.: C"l'r" Bre\H'n.
<br />producin~ ..nnu' 3,';(\(.' barrd" l,f beer
<br />,mnu,llk Tod,l\ lhe:- fir... ingredlt'fi\ in
<br />Coop" b,'cr b ..llll gwundw':l\l'T from
<br />do::ens t,f .,halh,\\ "pnng.. l.'caled ,m
<br />Cll,lrs' pwpnt\ 111 Clt',1f Crt'ck \.all~'\
<br />
<br />8
<br />
<br />Currt'lHly lhe 1.If~e..1 he:-("f prlldudll'n
<br />fauhl\ of IL.. kind In lhl' world. COOT..
<br />G"lJ,'n f,Kilny prodUCt'" more Ihdll 22
<br />Im]ll,m h.:Hrds "f becr allnu.llh - all
<br />hrnl.:J with R"..kv \lountam w.ller
<br />In ih early \.car... Coor.. wa.. a
<br />r.'ginnal hrewer\' dhlribulmg to lh...
<br />rmmng !lm'n., .mJ C1ll6 "f \\\.omm~,
<br />C"I<'Tadl', nen ~,m Fr,ll1ci<,co Then
<br />l-amc Prohibiu,ln
<br />On" of Iht' flf<,[ <,t.lle" 10 go dry
<br />C,llorado enJ.Lled Prohlbllllln m IlHo
<br />l)nly h,llf Ihe brewenc.. In eXI~lelll:e pnt'r
<br />to Pwhiblllon would etn"Tge "till 1n(.lCt.
<br />Allh'lUgh the on~ln.ll :\di)lph Coors
<br />w,luld nt'\Tr 1i\T to;,ec lbt'nd, dunn~ rhe
<br />]8 \T,lr" umil Prohibition \\,b repedleJ III
<br />PH3, the cump.ll1\. ~urn\Td b\' manuf,K-
<br />luring CH'TYthmg from n~lll..llcl-,h,lh..:
<br />bt.'l'f. 10 nulted nulk ,md cerami":"
<br />The p'-...t-\\J.r vear.. \\t're .:J penoo (,f
<br />
<br />.
<br />
<br />gfowdl for COlH~ a.,
<br />lhe ("(Imp,my l'XpJ.nd-
<br />~'d llllll II st.lte~, Then
<br />In lhe ear]~' 11.)111<;.
<br />Cl,I,'r.ldl' W.h ..Irud,
<br />h~' .I ..e\l're multi-year
<br />droughl. :\ critical
<br />penlld. it \\a~ .It thl~
<br />Ullll' lbal till' comp.lm
<br />Oc~an III ftll1~' reali=c
<br />th.. lllnllallolh on II'
<br />
<br />\\.l1ern"....lurce..
<br />Tnday, Coor.. tJ.ke..
<br />pJ.mnlllg f,'r drou~ht
<br />n'n '..rillllsly: Ci\lc~
<br />(If !'ann.. em d..crea..~'
<br />theIr w.:ller use "llb~IJ.n\lal1y h~ en;lCtlllg
<br />\\J.!enn~ re<,trKltllll.. or IJ.lI'l\\lllg fidd..
<br />But for C,'or... Il,' \\.lIer 11"Ix'l'f
<br />Lndl'f the ~liJdance llf Bill Cpors,
<br />Coor." en~lnt'cr.. ..penl Iht' t'n~tling
<br />JC('.:Jde.. looklllg 10 en..urc Ih.lt the bfew-
<br />en \\'llTid hJ.\e tilt' n~'cc"san' Lmd J.ml
<br />\'<\ler 10 ~rn\\ alld e'pand.
<br />Imualh-.thn (on,'enlr.ul,d on ;I.-quir-
<br />ing ,I\'aibble pWpal\ 111 the (,Hl' l,f lht'
<br />Clear Creek \'alln, ,b far \\~'"t a~ thl' tlld
<br />hl;.IOr\C hrt'\\lllg ~lle dnd CJ.o;.l to 1-70.
<br />Cl'or." .11"'0 bq:an 10 J.ggre.....l\eh buy
<br />wall'f nght<;.. pnnurik from lo.-al ,lgncul-
<br />turdl irri~,Uil'l1 diiCh....., "earching wesl
<br />up Cle.n Cr,'ck cam.on, J.nd ':1'- far ea..t
<br />ao;. Ad.1m" COUn!\ Tn.lll!: W .Il'qulre Iht'
<br />most ".cOlor ngh~ p<'.."ib]e, lhe compJ.m'
<br />purcha"-Cd C'lntwlling imcrl'~lo;. III IWt'
<br />dllch (('mpames. the R,xk\' \I,'untalll
<br />Water C,'mpan\" ,md the \\..mnamJ.ker
<br />
<br />COLORADO ~OUNDATION FDI'< W....TE:R EDUCATION
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