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<br />Cloud seeding also impacts intangibles - those items <br />for which it is impossible to place precise monetary values. <br />Intangibles can include scenery, personal convenience, and <br />collective concerns of the environmental movement. Since <br />intangibles are not marketed items, value measurements are <br />not simple or practical. Impacts must be considered from <br />the national, as well as the local point of view., <br /> <br />2.2.3 Summary of Summer and Winter Economic Studies. <br />In an Illinois State Water Survey review of 60 studies on <br />economic impacts of weather modification activities, it is <br />stated that: <br /> <br />"Because weather events can have severe adverse <br />effects on economic activity, the gross benefits <br />of successful weather modification activities are <br />apparently very high. And, in general, the opera- <br />tional costs of modification activities are small <br />relative to those gross benefits. But the indirect <br />costs of modification activities may be very great. <br />The most important of these indirect costs is that, <br />in general, those individuals suffering the adverse <br />effects are not the same individuals who are enjoying <br />the gross benefits. Therefore, even if the gross <br />benefits of an individual pr~ject are greater than <br />the sum of the direct and indirect costs, the existence <br />of such positive net benefits does not insure that <br />some individuals would not suffer substantial decreases <br />in welfare. <br /> <br />"Probably the most important aspect in determining <br />the credibility of any economic analysis, however, <br />is the viewpoint of that analysis. In conducting <br />such an analysis, it should be clear that the goal <br />of the analysis is to determine the effects of the <br />modification activity on the entire economy of a <br />region, not just impacts on those sectors which <br />derive benefits from the planned activity." (14) <br /> <br />Economic evaluations are difficult to conduct because <br />of the need to know the details of the precipitation modifica- <br /> <br />2-8 <br />