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DRAFT Market Study Lake Nighthorse <br />Once the existing use patterns are accounted for, the remaining market share for Lake <br />Nighthorse is 163,000 user days annually. <br />Fishing, power- boating and non -RV camping are projected to be the primary drivers of <br />recreation at Lake Nighthorse. Camping user -days total more than 50,000; translating to 44 <br />camping parties in the park per night on average, with peaks during weekends. Likewise, the <br />28,000 power boaters translates to 9,000 power boats, which amounts to an average of about <br />50 boats per day. <br />Figure 2- Market Share User -Days Percen <br />�1► <br />Ir4ar <br />Source: RPI Calculations <br />• Power Boating <br />• Non -Power Boating <br />• Fishing <br />• RV Camping <br />• Non -RV Camping <br />• Outdoor Swimming <br />Trail Use <br />While this is not the highest use for a reservoir on the western slope of Colorado (Ridgway has <br />309,897 users), it does reflect a significant market potential for recreational facilities at Lake <br />Nighthorse. This is in addition to the use being absorbed by lakes already developed for <br />recreational use in the area. With careful marketing and a well- targeted set of recreational <br />facilities, Lake Nighthorse has the potential to capture market share from nearby reservoirs, <br />particularly because of its best -of- both - worlds location in a natural setting yet within less than 2 <br />miles of the City of Durango on paved roads. <br />A`. 5 <br />v <br />RPI <br />--g <br />