Animas-La Plata Operation, Maintenance, & Replacement Association Meeting Minutes 7/7/10

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DRAFT Market Study Lake Nighthorse
Table of Contents
ExecutiveSummary .......................................................................................... ............................... 4
Market Size and Characteristics ....................................................................... ............................... 7
Recreation Travel Tolerances ...................................................................... ............................... 7
Defining the Markets Geographically .......................................................... ............................... 8
Local and Regional Population ................................................................. ............................... 8
TouristVisitation .................................................................................... ............................... 10
ParticipationRates ....................................................................................... .............................11
ParticipantDemographics .......................................................................... ............................... 12
Market Potential - Recreation at Lake Nighthorse ........................................ ............................... 17
Local and Regional Resident User -Days for Reservoir -Based Activities ...... .............................17
Local and Regional Market Participants .................................................. .............................17
Market Crossover and Multi -Use Days .................................................. ............................... 18
Local and Regional User -Day Leakage ....................................................... ............................... 20
TouristParticipation .................................................................................. ............................... 23
TrailUse .................................................................................................... ............................... 24
LocalPopulation ..................................................................................... ............................... 24
TouristPopulation .................................................................................. ............................... 24
Secondary -Use Population ..................................................................... ............................... 24
MarketCompetition .................................................................................. ............................... 25
Developed Camping Competition .......................................................... ............................... 26
Total Market Share for Lake Nighthorse ........................................................ ............................... 28
Comparable Lake User - Days ...................................................................... ............................... 30
Future Projected User -Days at Lake Nighthorse ........................................... ............................... 31
Future Growth in Regional Participants ..................................................... ............................... 31
Future Growth in the Tourism Market ...................................................... ............................... 32
Combined User -Day Projections ................................................................ ............................... 33
Pricepoint study ............................................................................................ ............................... 34
Reservoir -Based Special Events ..................................................................... ............................... 36
Profiles: Ironman Triathlon and Collegiate Fishing Tournament ............... ............................... 36
Appendix A- Price Point Survey ..................................................................... ............................... 38
List of Figures
Figure 1- User -Day Summary .................... ...............................
Figure 3- Comparable Reservoir Usage ... ...............................
Figure 4- Projected User -Days Through 2025 ..........................
Figure 5 - Drive Tolerances for Colorado Recreation Outings
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RPI
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