Final Report Attitude & Awareness Survey

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Colorado Water Conservation Board Attitude & Awareness Survey Executive Summary To better understand how key stakeholder groups view CWCB and the awareness stakeholders have regarding services and programs provided by CWCB, SeeComm Group conducted an Attitude and Awareness study in May 2008. Emails were sent to 4,728 constituents to request completion of a web based questionnaire. This report provides detailed analysis of responses of water professionals relating to CWCB and its resources. These findings are designed to inform and improve communication and marketing efforts of CWCB in general and the specific services and programs of each CWCB section. Key Findings • CWCB was the most mentioned (45 %) when asked "unaided" what water resource providers came to mind. Seventeen (17 %) named CWCB first. • Ninety (90 %) percent of all respondents are aware of CWCB. • Seventy -four (74 %) percent have accessed CWCB for information, 61% within the past 12 months. • "Low interest water project loans" carried the best satisfaction rating with 81% giving a rating of 4 or 5 out of a possible 5 points. • Seventy -seven (77 %) percent of respondents gave "weather modification permitting" and "flood planning, protection, and mitigation programs" a 4 or 5 satisfaction rating out of a possible 5 points. • When asked to compare the CWCB resources compared to other providers CWCB was mostly rated "about the same" by 50% of those familiar with CWCB. About 20% of respondents rated CWCB better than other providers while 5 %- 9% gave other providers a better rating. Another 20% did not have an opinion. • Almost 60% of respondents were not aware of the depth of information CWCB provides. Municipalities were significantly lower with 80% unaware. • Fifty -five (55 %) percent of respondents have some or complete understanding of the differences between DWR and CWCB. • CWCB was the most volunteered single website visited at 38 %. Other popular websites were water.state.co.us (32%), waterdata.usgs.gov, cdphe and co.water.usgs.gov each at (27 %). Overall the USGS websites were the most utilized. Twenty -two (22 %) do not use websites. • Thirty -nine (39 %) percent of the respondents have been involved in water issues twenty years of more. • Sixty (60 %) percent of the respondents who completed the survey were over 50, with almost 9% at 65 or older. Only 8.6% were thirty five or younger. CWCB Awareness Study July 2008 Page 3 SEECOMM GROUP