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CONCLUSION: Promoting Urban Conservation <br />Environmental groups and <br />urban water agencies <br />generally have a common <br />interest in promoting water <br />conservation measures. <br />The approaches described in this section <br />should be readily transferrable to other <br />areas. Those interested in promoting <br />similar approaches should consider the <br />following: <br />^ The amount of water that can be saved <br />through cost-effective water conserva- <br />tion practices is substantial. Most <br />agencies in California, for example, <br />should be able to save 15% or more. <br />^ What is cost-effective for voluntary <br />retrofit programs like those in Seattle <br />and Los Angeles depends in large part <br />on the cost of water. Both low water <br />savings per retrofit and low water rates <br />mean that a higher rebate to consumers <br />is needed to entice participation. At the <br />same time, lower savings per retrofit <br />translate into lower affordable rebates <br />by the utility because less cost has been <br />avoided. Higher water rates make <br />payback periods shorter, and the <br />increased marginal costs raise the value <br />to the utility of each retrofit. <br />^ Environmental groups and urban water <br />agencies generally have a common <br />interest in promoting water conserva- <br />tion measures. However, environmental <br />and urban interests are not identical. <br />Urban agencies should be willing to <br />pursue conservation measures that are <br />cost-effective from the agency perspec- <br />tive, but environmental organizations <br />may wish to argue for a higher level of <br />conservation, based upon the resulting <br />environmental benefits. The greater the <br />mismatch between what urban agencies <br />should be willing to commit to and <br />what environmental groups think is <br />necessary, the more difficult coopera- <br />tion will be. In areas like California, <br />where the economic value of conserva- <br />tion is high for most agencies, bridging <br />the gap should be possible. <br />^ Voluntary use of best management <br />practices will have limited effectiveness. <br />Sh~~rt-sighted agencies may not allocate <br />the money or hire the staff needed to <br />implement conservation measures, even <br />though such measures represent a good <br />long-term investment. For this reason, <br />an agreement to adopt such practices <br />should include some type of enforce- <br />ment mechanism. <br /> <br />