9414

• UCREFRP Catalog Number: 9414
• Author: National Fish and Wildlife Foundation.
• Title: National Fish and Wildlife Foundation Annual Report.
• USFW Year: 1997.
• USFW - Doc Type: \
• Copyright Material: NO

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CORPORATE PARTNERS AND PROGRAMS

BUDWEISER OUTDOORS PROGRAM

I CONSERVATION ELEMENTS:
. Support for the
Foundation's Wildlife
and Habitat and
Fisheries Conservation
and Management
Initiatives.
. NFWF has under-
taken projects
such as the Upland
Habitat Partnership with Quail
Unlimited and the Taylor Fork Big Game
Habitat project with the Rocky Mountain Elk
Foundation.

THE BUDWEISER OUTSDOORSMAN OF THE YEAR AWARD
. This award recognizes individuals who exhibit a
contagious enthusiasm for the outdoors and an
itch to share it. The winner, who donates his or
her $50,000 cash prize to conservation efforts, is
chosen through ballots at participating retailers,
in outdoor publications, and on the Internet.

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flft,,-nousand Donars a\\\\ ._-_._~
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Budweiser Outdoorsman of the Year Award.
Starting at left: Bob Lachky, Christine Thomas, and Tom Melius.

. The 1997 award was presented to Christine
Thomas of Wisconsin, founder of the
"Becoming an Outdoors-Woman" program,
promoting women's participation in hunting,
fishing, and the outdoors.

Funding: $125,000 each for five years.

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! CHEVROLET TRUCK OUTDOORS PROGRAM

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: CONSERVATION ELEMENTS:
! . Support for the Foundation's con-
servation efforts, especially the
Fisheries Conservation and
Management and
Conservation Education
Initiatives.
. Chevrolet and Texas Parks
and Wildlife will team up with
NFWF to provide $750,000 for the
Caprock Canyon Bison Herd and San
Marcos Springs Restoration projects.

Caprock Canyon bison and calf
Texas Parks ~.a Wildlife
Department

PROMOTIONAL ELEMENTS:
: . Special events throughout 1998 will highlight the
! NFWF/Chevrolet conservation activities and partnership.
! . NFWF and Chevrolet will also continue to forge new partnerships
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! to benefit and provide additional support for grantees, such as
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! Texas Parks and wildlife.
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! Funding: $125,000 each year for four years.

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! EXXON
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: CONSERVATION ELEMENTS:
! . Operation and expansion of the
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! Save the Tiger Fund (STF).
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! . Support in situ and ex situ projects
i that promote tiger conservation
! research, habitat protection, education,
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i and public awareness. (See page 62 for more details on STF.)
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: . Public outreach program to raise public and private contributions
for STF to support tiger conservation projects.

FISH AND WILDLIFE
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SAVE THE TIGER FUND

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PROMOTIONAL ELEMENTS:
Boy Scout Jamboree
Zoo Days
Texas State Fair
Tiger Watch publication
Retailer promotions
STF kiosks at Epcot Center
Cross-promotions with merchandisers
National Geographic special on NBC

Funding: $1 million
each year for five years
to the Save the Tiger Fund
from Exxon, donations
from the public and
more than 9,000 con-
tributors, and over
$600,000 in public
donations.

National Fish and Wildlife Foundation 11