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The challenge to the City of Fort Morgan is to balance water conservation with the need to keep <br />revenue at a point to pay bond debt, pay for capital improvements and to pay for operating and <br />maintenance expenditures. <br />4.1Areas to Be Managed Through Water Conservation <br />The highest water users in the City are the industrial users. 2005 figures indicate industrial <br />usage accounted for 52% of all water produced in 2005 with industrial usage at 49% in 2006. <br />Each of the industrial users currently has in place water conservation/recycling management <br />plans. Economics play a large role in the management of water use for the industrial users. <br />The remaining water users, commercial, residential, public or governmental accounts for 44- <br />45% of all water produced. Since the industrial users already utilize best management practices <br />of water conservation and recycling, this remaining group of users provides the greatest <br />potential for long-term water savings achieved through conservation measures and efforts. <br />Therefore the goals of this plan will mainly target these users. <br />4.2 Process Used to Develop Water Conservation Goals <br />City staff including the Director of Utilities,Water Treatment Plant Superintendent, Water <br />Collection Superintendent and the Water Advisory Board, composed of citizens, considered <br />various potential conservation measures not already in place to determine the goals for the <br />plan. Water savings were estimated and costs were developed for additionalmeasures or <br />programs. Benefits and costs were compared to determine which measures/programs <br />produced cost effective savings. <br />City of Fort Morgan Water Conservation PlanPage 29 <br />