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<br />Approach to M&/ <br />Question #3 Overview <br /> <br />Approach to Question 3 <br /> <br />· Interview selected water providers on their <br />ability/willingness to pay for conservation <br />measures <br />· Gather information from AWWA on provider's <br />ability/willingness to pay <br />· Gather data from existing customer surveys <br /> <br />Approach to M&/ <br />Question #3 Overview <br /> <br />Rocky Wiley <br />Willingness to Pay Fundamentals <br /> <br />· Colorado Water Users have Adopted <br /> <br />- Wise and Efficient Use of Water <br />- Intolerance of Water Waste <br /> <br />· To this end, adoption of following goals will be <br />needed <br /> <br />- Will pursue programs that accomplish water savings if <br />have little effect on rates <br />- Providers need to evaluate and compare <br />" Cost, water yield, life-style chances of demand management, <br />and conservation programs <br />" Conventional water development projects <br /> <br />33 <br /> <br />34 <br /> <br />14 <br />