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membership, building upon its existing program and offering the BMP training program at industry forums such as the ProGreen Expo each year. In many ways, GreenCO's members are the "front line" in watershed stewardship, with a unique opportunity to set an example and influence the public. Building on its internal program, GreenCO envisions opportunities with local governments who can "raise the bar" on landscape water conservation in their jurisdictions by co-sponsoring or offering the GreenCO BMP training program. This is a win-win scenario for both GreenCO's members and local jurisdictions. While some Colorado local governments are familiar with GreenCO's BMPs, many communities, pmiicularly on the western slope, are not. Significant opportunities exist for local governments to adopt or integrate the GreenCO BMPs into their own water conservation and education programs. As one example, the Town of Castle Rock requires individuals or companies wishing to perform landscape and irrigation design, installation or maintenance in the Town to attend the BMP training program. This model may be of interest in other Colorado communities to help increase awareness among industry and other entities regarding both water conservation and water quality protection. In this manner, GreenCO and local governments are able to partner to achieve the common goal of better implementation of landscape water conservation practices. The GreenCO BMP training program can be a particularly good tool for smaller to moderate sized local governments or utilities, which may not have financial resources for in-house water conservation staff. GreenCO will use existing communication channels through CWCB, water conservancy districts, the Colorado Water Wise Council and other entities to increase awareness of the GreenCO BMP program and work with local governments to develop pminerships regarding the BMP training program. More widespread implementation of the Castle Rock BMP training model has significant potential to effectively reach a key target audience in multiple locations throughout the state. Task 6. Publicize project goals and accomplishments to increase awareness of landscape water conservation tools available to the green industry, local governments and water providers. In order for the project to be successful, it is essential that the project be embraced, adopted, and well publicized among industry members and local governments. To accomplish this, short miicles and press releases will be developed for inclusion in local newspapers, professional publications, "GreenCO Updates" newsletter, etc.), and other print and web-based media. GreenCO has experienced considerable success in previous projects with regard to such articles. Two rounds of publicity are envisioned: an initial round to aleli potentially interested parties to the project and a second round nearing project completion so that interested parties are aware of the availability of the enhanced resources. Specific information-sharing channels include: o Project kick-off and final presentation to Colorado W ater- Wise Council o Press releases to GreenCO member industry newsletters, including American Society of Landscape Architects, the Associated Landscape Contractors of Colorado, Colorado Association of Lawn Care Professionals, Colorado GreenCO Grant Application Page 5 August 28, 2007