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<br />Continuing an effort that began over 25 years ago, Denver Water will ensure that <br />the water collection, treatment and delivery system is as leak-free as possible. <br /> <br />In addition, Denver Water is evaluating, improving and accelerating its <br />conservation programs to make sure they achieve the needed level of customer <br />response, while helping customers maintain the lifestyle they desire. <br /> <br />Businesses and Citizens Do Their Part <br /> <br />As government steps up and begins reducing its water usage, Denver <br />businesses and citizens will be asked to adopt a conservation culture, <br />maintaining savings they achieved during the drought or stepping up to <br />conservation. <br /> <br />The model selected to involve these customers and create a conservation culture <br />is Community-based Social Marketing (CBSM) as defined by Dr. Douglas <br />McKenzie-Mohr. <br /> <br />The direct cost to Denver Water of the Tap-Smart Plan is estimated at <br />$143,000,000 for the next ten years. This investment will save an estimated <br />29,000 acre-feet of water per year by the end of the ten-year Conservation <br />Master Plan horizon, if all goes as planned. <br /> <br />Conservation programs will continue to include rebates, incentives, educational <br />programs and practical help for citizens to help them use only the water they <br />need. <br /> <br />By implementing the water conservation programs, the supply initiatives, and <br />fully using all the allocations for recycling water, Denver Water intends to meet <br />the needs of its customers for tomorrow and the foreseeable future. <br /> <br />6 <br />