BOARD00092 ‎(2)‎

• Board Meeting Date: 11/13/2006
• Description: CF Section - Referred Non-Reimbursable Investments - OWC Section - Statewide Water Conservation Public Awareness Research Study
• Board Meetings - Doc Type: Memo

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STATE OF COLORADO

Colorado Water Conservation Board

Department of Natural Resources
1313 Sherman Street, Room 721
Denver, Colorado 80203
Phone: [phone]
FAX: [phone]
www.cwcb.slate.co.us

MEMORANDUM

Bill Owens
Governor

Russell George
Executive Director

TO:

Colorado Water Conservation Board Members

Rod Kuharich
CWCB Director

FROM:

Veva McCaig
Office of Water Conservation & Drought Planning

Dan McAuliffe
Deputy Director

SUBJECT:

Agenda Item 12b - November 13, 2006 CWCB Meeting
Statewide Water Conservation Public Awareness Research Study

DATE:

November 2, 2006

Introduction
The CWCB Office of Water Conservation & Drought Planning (OWCDP) staff is requesting funding in
the amount of$150,000 to be used to conduct a Statewide Water Conservation Public Awareness
Research Study. A comprehensive Statewide Water Conservation Public Awareness Research Study is
needed to help illustrate the importance of determining where Colorado citizens believe their water supply
comes from and how it is consumed and conserved. The research will pinpoint critical attitudes and
behaviors among Coloradoans and those affected by recommended best management practices. Analysis
of responses to this study would provide the necessary input to evaluate the potential effectiveness of
selected messages as part of a statewide water conservation public awareness campaign.

Background
The proposed study will facilitate the OWCDP ability to implement its statutory mission (~37-60-124 to
126) as it pertains to providing water conservation planning technical assistance including:

. Acting as a repository for water conservation information

· Disseminating water conservation and related information to water providers and the general
public

· Developing programs to provide technical assistance to and working with municipal, industrial,
agricultural, and other water providers as they plan for, evaluate, and implement water
conservation plans & programs

The need for this study is supported by past CWCB efforts and projects including the 2004 Drought &
Water Supply Assessment (DWSA), which will be updated in FY2007, and the 2004 Statewide Water
Supply Initiative (SWSJ Phase n, which is being followed up by current work being done on SWSI Phase
II.

Flood Protection. Water Supply Planning and Finance. Stream and Lake Protection
Water Supply Protection. Conservation and Drought Planning