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<br />The POAHG agreed that there were probably multiple target audiences for our <br />outreach, from a very broad public to some relatively narrow constituencies, Different <br />messages will probably need to be targeted at different audiences, depending on the issue <br />at hand. In terms of message, we agreed that there were probably two broad categories <br />that our messages would fall into (I) history of the program and basic information up to <br />the present day on what is happening within it, and (2) time sensitive/issue-specific <br />information as developments in the program warrant the release of information to the <br />public as a whole or some segment of it (such as experiments, new data, etc.), <br /> <br />We recognized that there were a large number of tools that we might wish to use <br />to get our message out, but that people with greater expertise at matching the tool to the <br />need could help us decide which tools to use. Brochures and/or pamphlets could be an <br />easy and relatively inexpensive way to get some basic information on the program out to <br />a large number of people, Other possible tools such a PowerPoint presentations, videos, <br />conferences/seminars, public meetings/open houses, newsletters, posters, web site, etc" <br />could be used, too. <br /> <br />Much of the conversation of the POAHG was around the fact that the public <br />outreach issue had been discussed and examined before, notably by an AMWG Public <br />Outreach ad hoc that Rick Gold had asked Barry Wirth to chair a couple of years ago, <br />Not everyone had the materials from that effort, including the proposed public outreach <br />program description that Barry Wirth drafted in February 2001, so our ability to discuss <br />them was limited, Barry Wirth's description of a proposed public outreach program was <br />provided to the POAHG by the Bureau of Reclamation (BOR) and circulated following <br />the conference call, <br /> <br />Additional materials, including Project 18 of the Humpback Chub (HBC) Ad Hoc <br />Group report, which describes a public outreach program, were brought to the attention <br />of the group following the conference call as well, As the conclusions of the POAHG on <br />who should develop the public outreach plan are presented, it is probably important to <br />keep in mind that that section of the HBC Ad Hoc Report envisions an AMWG-Ievel <br />development of a public outreach plan, using agency public affairs experts rather than <br />outside contractors, <br /> <br />That being said, it was the sense of the POAHG that the most effective and speedy <br />way of developing a public outreach plan would be to use the Request for Proposals <br />(RFP) process to contract with a public relations firm to do the plan, This does not mean <br />that a PR firm would do the public outreach, but it was the sense of the POAHG that a PR <br />firm might have the greatest ability to match the needs of the program with the resources <br />that can bebr.ought to a public outreach effort. The POAHG does not have a clear sense <br />of the cost of contracting such work out, but the general feeling was that it could be done <br />for less than the $85,000 available in the current fiscal year (FY04) budget. The contract <br />would have to be administered by Grand Carlyon Monitoring and Research Center <br />(GCMRC) or BOR. The POAHG is willing to spend the time developing a Scope of <br />Work for the RFP, should it be charged to do so, However, at this point, the POAHG <br />needs further direction from the TWG, and realizes that the TWG may need to make a <br />report and recommendation to the AMWG before it can do that. <br /> <br />e <br /> <br />. <br /> <br />e <br />